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Matt Croak

Matt Croak

President and CEO | Wise F&I

Matt Croak is the President and CEO of Wise F&I, a voluntary protection product provider serving both automotive dealers, lenders, and OEM’s. Matt currently serves on the advisory board for Enterprise Bank & Trust, and served previously on the board for Agent Summit. Matt is committed to his volunteer work with the Make-A-Wish Foundation, Camp Rainbow and enjoys serving as a coach for the Kirkwood Youth Hockey program.

As President and CEO of Wise F&I, Matt has grown the company through relationship development, a strong service commitment and dedication to the automotive industry. Over the past ten years, under Matt’s leadership, Wise F&I’s annual revenue has grown over 1100%. Building on a strong legacy in credit life and then GAP, Matt initiated company-wide development efforts that expanded Wise F&I’s offerings to include a full suite of integrated products now covering all major F&I product lines. With a focus on compliance, technological development and a client first attitude, Matt leads Wise F&I to deliver robust solutions as the F&I provider of choice. 

Matt holds a bachelor’s degree from Missouri State University. He lives in St. Louis with his wife and their two children. When not working, Matt enjoys playing golf and spending time at the Lake of the Ozarks with his family. 

Session Archive

From the F&I Boardroom: An Executive Discussion

February 23, 2021
2:00 PM - 2:45 PM (ET) || -

In this panel-style discussion, leading retail F&I executives will discuss challenges faced in 2020 and predictions for 2021. More Info

Published Work