Brian Feldman is Director of Optional Protection Products and Participation at Entire Car Protection, Incorporated (ECP).  ECP has been providing products and services to automotive dealers for over 50 years.  As a repeat Dealers’ Choice Award winner, ECP continues to lead through innovation, customization and new product offerings for every dealer department.  Brian has led F&I administrators for over 25 years and is frequently called upon to share his insights and experiences.